Talia Farhi

VP Marketing

With more than 10 years of marketing experience for the mass market and the FMCG, Talia developed marketing and penetration plan for numeral innovative products that conquered the Israeli market. As well Talia has an extensiveexperience in the preparation of business plans and economic analyzes for different entities.


VP Marketing at SAR 17

2004 – 2014

An economist and strategic sourcing Brand manager at Jafora Tabori, a leading beverage company Developing a marketing plan at L’Oreal Israel


  • 2003 – 2005 – Bar Ilan University, M.B.A specializing in marketing.
  • 1999 – 2003 – Bar Ilan University, BA in Economics and Business.


Lieutenant, Head office of the President of the Military Court of Appeals (Major General)